Supply Chain Sustainability: Tiffany & Co. triple-bottom-line analysis

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3 page

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Subject:

BUSINESS, MKT, ECON

Language:

English (U.S.)

Date:

2023-03-06

Total cost:

$ 10

INSTRUCTIONS:

Read the article by Cumenal (2017). Tiffany's CEO believes that leaders should consider themselves as stewards of natural resources. The CEO explains how Tiffany does not only have strong brand awareness but also is fundamentally interested in sustainability. It has selected its diamond suppliers to reduce the environmental impact and human cost. The vertically integrated supply chain allows it to fully trace its diamonds. Conduct a triple-bottom-line analysis on this business.
https://hbr.org/2017/03/tiffanys-ceo-on-creating-a-sustainable-supply-chain

SOLUTION:

Supply Chain Sustainability: Tiffany & Co. triple-bottom-line analysis

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Introduction

In regards to competitive advantage, Tiffany & Co. is based on vertical integration majorly because of the belief that great houses of luxury should craft their own designs. Additionally, this is complemented by the strong conviction that the company should commit to social and environmental responsibility. According to Cumenal (2017), Tiffany & Co. possesses a rich history as a company that started off in a large market hence deterring its global growth. Subsequently, the company recruited Frederic Cumenal as the CEO who aimed at acting on company priorities as well as enhancing a sustainable and socially responsible supply chain. Therefore, it is prudent to carry out a triple-bottom-line analysis so that to explain the social responsibility, economic value and environmental impact of the company.

Social responsibility

Indeed, the new CEO Frederic Cumenal...

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