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Why some firms perform better than others
Sustaining superior performance over an extended period of time
Strategic decision
Nature of strategy in multi-business firm
Measuring strategic effectiveness
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Strategy and Policy Concepts
Why some firms perform better than others
A firm can perform better through a combination of; competitive advantage, above-average management and through market leadership. The firm will achieve competitive advantage through product differentiation and produce at a low cost than the competitors. Microsoft Company, for example, has gained a bigger share of the market through a proper mix of...
