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HOME SPRING 2019 MGT 4101-W1 SPRING 2019 26 JANUARY - 1 FEBRUARY ‣
(Part 1)
Summary:
CLO
CL01
CL03
Course learning outcome
DEMONSTRATE an understanding of strategy formulation, implementation, evaluation and strategic decision making process
CHOOSE the appropriate strategies, especially in the arena of international business.
marks
Course Learning Outcomes Coverage and
Questions
CLOS
Instruction to the students:
a) Case study answers should be submitted by electronically through Turnitin
b) Deadline for submitting the case analysis will be 15-02-2019.
c) Academic dishonesty of any kind is strictly prohibited
Case Discussion Questions
1.
What influences from the external environment over the next several
years do you thinkmight affect the way Zara competes? -7marks
2.
How easy or difficult do you think it would be for competitors to
imitate Zara’s supplychain as a capability?-8 marks
Strategic
Management
Name
Institutional
Affiliation
Strategic
Management
Introduction
As
an effort to understand world markets concerning his fashion merchandise
Amancio Ortega founded Zara in 1975. The company has expanded considerably
because currently, it has a global presence with operations in 97 countries
while running 2250 retail stores leading to the company reporting over $13
billion sales in 2012 (Carlyle, 2013). The company enjoys a competitive
advantage over rivals because of its supply chain strategies help it to produce
over 450 million items annually efficiently. Even so, the competitiveness of
Zara remains vulnerable to the external environment despite rivals finding it
difficult to imitate the company’s supply chain capabilities.
How the external environment might
affect the competitiveness of Zara
Changing customer needs might influence the way Zara competes. For Willems et al. (2012), the success of Zara relies on the company’s use of resources and capabilities as the basis of core competencies complemented by understanding the value of the firm’s internal organization. However, the change in customers’ value may force Zara to alter its competitive strategy...
