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Strategic
management in Vodafone Company
Name
Institution
Affiliation
Executive
summary
Vodafone Group is a British
multinational telecommunications company. As a multinational corporation, it offers
service across Oceania, Africa, Asia, and Europe from its headquarters in
London. Vodafone is ranked highly at position five concerning revenue
accumulation among the largest and dominant mobile service providers across the
world. Vodafone Group predominantly throughout its history takes pride in
providing voice and data services to clients over mobile phones, thus, to beat
off competition, the group had to come up with a strategy that will ensure
dominance and profit maximization. One of the unique strategies adopted by
Vodafone Group is the data strategy; where the group targeted to provide
high-quality data at reasonable prices that were tailored to meet the
individual needs of the customers. Concerning Porter Five Forces Framework, the
competitiveness of the telecommunication industry can be analyzed thoroughly. The
competitiveness of Vodafone Group in this paper has been assessed through
Mintzberg 5 Ps of strategy (Porter, 1987). This model
contains diverse approaches that include: plan, ploy, pattern, position, and
perspective. In conclusion, Vodafone Group is one of the most dominant
telecommunication companies in the world. Therefore, it is prudent to mention
that this corporation is one of the most vital sectors that can ensure
competitiveness in the telecommunication industry.
1.
Introduction
Vodafone Group is
a British multinational telecommunications company. As a multinational
corporation, it offers service across Oceania, Africa, Asia, and Europe from
its headquarters in London. Vodafone is ranked highly at position five
concerning revenue accumulation among the largest and dominant mobile service
providers across the world. As of 2014, Vodafone had managed over 430 million
connections ranking it second after China Mobile. Vodafone operates overseas
subsidiary companies and offices in 26 countries that use and subscribe to
Vodafone network this is complemented by an extensive partnership in over 50
countries. The telecommunication and information technology services are
provided with one of Vodafone Group subsidiary companies referred to as
Vodafone Global Enterprises that serves corporate customers from more than 140
countries. According to the London Stock Exchange (2016), the following are the
major telecommunication companies in UK.
A list of top telecommunication
industries. (UK
Telecommunication Industry, 2016)
1.
EE
Product
variety: Mobile, Broadband, and Television Networks
Customer
base in UK. 25 million
2.
O2
Product
variety: Mobile communication
Customer
base in UK. 22 million
3.
Vodafone
Product
variety: Broadband, TV, and Mobile
Customer
base in UK. 20 million
4.
THREE
Product
variety: Mobile
Customer
base in UK. 8 million
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