"Select an existing product/service or create your own business idea of a fictious product/service and write a strategic plan for your choice. The strategic plan should cover the following topics: -- Analysis of the external market (Porter’s five forces analysis required); -- What you would do to improve the efficiency of the firm’s value chain; -- What generic strategy you would adopt and elaborate on your strategy; -- What diversification strategy you would adopt and elaborate on your strategy; -- Choose a host country, discuss the nation’s competitive advantages in the specific industry, and develop your strategy in the country. Word count: 1500-2500. You should use subtitles to structure your work, e.g. “Introduction”. APA referencing style (please find the folder “APA referencing style” in Course Materials)."