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Strategic direction for Pizza Hut

Pizza hut is an American restaurant chain known for its Italian cuisines such as pasta and pizza and other dishes. The restaurant will require a sound strategic direction to keep up with the growth and competitors. Fast foods have become popular in the modern world where people spend more time working and less time cooking. Therefore, the right direction is required for fast-food restaurants such as Pizza Hut to manage competition and to change customer preferences. To start with, the restaurant will need strategies such as a good mission and vision statements. A right mission will steer employees towards the same direction as well as guide them to work towards stated mission values (Brady & Aidan). The mission defines the purpose; in this case, it can be to provide quick and a variety of tasty foods. Also, the organization can develop a culture to symbolize uniqueness in their services. Such a culture establishes the norms of the employees. For instance, focus on service to customers with respect will improve customer service in which other firms fail. The main focus is on high customer satisfaction as well as profits; hence, the management can come up with a platform where staff exchange ideas and opinions.

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