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Students will be
expected to analyze a (global) FORTUNE 500 company and submit a 5 page
strategic audit paper that describes the case issues, alternatives and your
recommendations for significantly increasing
company
performance. The company must be one of the following: Nestle, Proctor &
Gamble, Google, Starbucks, Merck, Apple, or Dell. A useful content and format
template for this strategic management audit/case study is outlined together
with other useful information in the Strategic Audit navigation menu tab.
The
paper should include a half-page executive summary, and apply concepts,
principles and techniques learned in our strategic management course, including
environmental and industry analysis, SWOT analysis, key issues, alternative strategies,
and conclusions and recommendations, as illustrated in the Strategic Audit
Template.
The purpose of the Strategic Audit is to
identify key problems/opportunities and to formulate at least one
mission-directed Corporate or Business Unit strategy based on the company’s
external political, legal, technology, and socio-economic forces; its internal
resources and organizational factors; and its global set of industry and
competitive threats and opportunities. The analysis-based strategy could, for example,
result from the implications of an important contemporary business trend such
as outsourcing or supply chain innovation, information technology advances,
cultural change, merger/acquisition, globalization, or other related factors
that could significantly impact company performance.
Strategic Audit – Dell
Student’s Name
Institutional Affiliation
Executive
Summary
Dell Inc. is a dominant technological corporation that
offers computer products and services. Operating in a highly competitive
industry, Dell Corporation aims to attain market leadership. The firm uses
unique organizational structures that comprise oversight and management
divisions. The business operations are affected by the external environment
that includes factors such as political-legal, sociocultural, technological and
economic elements. Various internal organizational features, for example, resources
(such as research and development, marketing, information systems, and so on),
culture and structure influence the market position of the firm. An analysis of
strategic factors identifies the corporation’s strengths and weaknesses according
to the current goals. This situation highlights the alternative approaches,
which can make the firm gain market leadership. These policies entail both
advantages and disadvantages that can influence the operations of the company. It
is clear for the enterprise to attain market control; it has to implement an
approach that will align with its objectives.
Strategic Audit – Dell
I.
Current
Situation
In
1984, Michael Dell established a conglomerate based in the United States that
provides advanced computer technologies. As one of the dominant hi-tech
establishments, to compete with its rivals and become a market leader, Dell
uses valid product promotion and market entry techniques. The business’s
mission statement emphasizes the importance of satisfying customer needs while
the vision axiom dictates that the company prioritizes the need to improve
firm-client relations. This strategic audit paper investigates the corporation's
current situation, corporate authority, competitive environment, vital
elements, recommended strategies, and analysis of organizational evaluation
because these factors allow it to maintain its market position.
II.
Corporate
Governance
Dell’s
business leadership entails an oversight and management departments led by a
Board of Directors and upper managerial teams respectively. This organizational
arrangement limits the role of decision-making to the Chief Executive Officer
and the Chairman of the Board. According to Dell (2019), various agency
commissions that include finance, compensation, audit, and so on support the
roles of the management panel. The administrative control guides and enables
the firm to meet end-user expectations, and implements the policies and
strategies formulated by the oversight body. Consequently, through corporate
governance, the leadership effectively supervises the normal operations of the company.
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