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Strategic Audit – Dell

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Students will be expected to analyze a (global) FORTUNE 500 company and submit a 5 page strategic audit paper that describes the case issues, alternatives and your recommendations for significantly increasing

company performance. The company must be one of the following: Nestle, Proctor & Gamble, Google, Starbucks, Merck, Apple, or Dell. A useful content and format template for this strategic management audit/case study is outlined together with other useful information in the Strategic Audit navigation menu tab.

The paper should include a half-page executive summary, and apply concepts, principles and techniques learned in our strategic management course, including environmental and industry analysis, SWOT analysis, key issues, alternative strategies, and conclusions and recommendations, as illustrated in the Strategic Audit Template.

The purpose of the Strategic Audit is to identify key problems/opportunities and to formulate at least one mission-directed Corporate or Business Unit strategy based on the company’s external political, legal, technology, and socio-economic forces; its internal resources and organizational factors; and its global set of industry and competitive threats and opportunities. The analysis-based strategy could, for example, result from the implications of an important contemporary business trend such as outsourcing or supply chain innovation, information technology advances, cultural change, merger/acquisition, globalization, or other related factors that could significantly impact company performance.

Note: It is essential that this assignment be completed by the individual student with no collaboration or interaction with others.


Strategic Audit – Dell

Student’s Name

Institutional Affiliation

Executive Summary

Dell Inc. is a dominant technological corporation that offers computer products and services. Operating in a highly competitive industry, Dell Corporation aims to attain market leadership. The firm uses unique organizational structures that comprise oversight and management divisions. The business operations are affected by the external environment that includes factors such as political-legal, sociocultural, technological and economic elements. Various internal organizational features, for example, resources (such as research and development, marketing, information systems, and so on), culture and structure influence the market position of the firm. An analysis of strategic factors identifies the corporation’s strengths and weaknesses according to the current goals. This situation highlights the alternative approaches, which can make the firm gain market leadership. These policies entail both advantages and disadvantages that can influence the operations of the company. It is clear for the enterprise to attain market control; it has to implement an approach that will align with its objectives.

Strategic Audit – Dell

                                                                                                                                              I.            Current Situation

In 1984, Michael Dell established a conglomerate based in the United States that provides advanced computer technologies. As one of the dominant hi-tech establishments, to compete with its rivals and become a market leader, Dell uses valid product promotion and market entry techniques. The business’s mission statement emphasizes the importance of satisfying customer needs while the vision axiom dictates that the company prioritizes the need to improve firm-client relations. This strategic audit paper investigates the corporation's current situation, corporate authority, competitive environment, vital elements, recommended strategies, and analysis of organizational evaluation because these factors allow it to maintain its market position.

                                                                                                                                  II.            Corporate Governance

Dell’s business leadership entails an oversight and management departments led by a Board of Directors and upper managerial teams respectively. This organizational arrangement limits the role of decision-making to the Chief Executive Officer and the Chairman of the Board. According to Dell (2019), various agency commissions that include finance, compensation, audit, and so on support the roles of the management panel. The administrative control guides and enables the firm to meet end-user expectations, and implements the policies and strategies formulated by the oversight body. Consequently, through corporate governance, the leadership effectively supervises the normal operations of the company.





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