Please use the following template  and this guide  (Links to an external site.)  to complete this more in-depth case. All case assignments are double spaced, times new roman 12pt font. Feel free to use the Business Model Canvas Framework to organize and present information in the case. And in your recommendations for courses of action for the business presented in the case, make sure you also answer the following: How is this industry organized (e.g. fragmented, a few dominant players; strong buyer power or producers have the upper hand)? In general, how is the firm doing? What is going well and what less well? How would we describe the current situation? Competitive situation  Technology  Consumer demand and preferences What appears to be the key success factors in this industry (e.g., technology leadership or channel relationships)? What do the problem areas seem to be? What has the firm tried so far? What worked and what didn’t work? Before writing your analysis of the case, be sure to take a break. In the interim, ideas will pop into your head: Questions to ask, and possible solutions for the firm’s problems. In your second reading, you will go more slowly through the case and mark it up. You’ll develop your own personal style, either taking notes or using multiple colored highlighters for:  Problems Players (specific decision-makers) Numbers (key figures are often buried in the narrative). Take a careful look at each Table and Exhibit and try to determine why the case writer offered this information. It could be general industry background, the source of a key figure such as Overhead or Retail Margin, or it might be irrelevant information. * THE CASE & OTHER GUIDELINES ARE ATTACHED WITH THE ORDER.