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Social Media Analysis; Deliveroo Australia

Pages:
5 page
Sources:
6
Solution:
Solution Available NOW
Subject:
COMMUNICATION ESSAYS
Language:
English (U.S.)
Date:
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$ 16

INSTRUCTIONS:

Deliveroo Australia

 Client and product background

When Deliveroo's founder and CEO Will Shu moved to London in 2013 he discovered a city full of great restaurants, but he was amazed that so few of them delivered food. He made it his personal mission to bring the best local restaurants direct to people’s doors.

By offering fast and reliable delivery which the customer can track on their phone, Deliveroo has seen revenue growth of over 650% year on year. Restaurants who partner with Deliveroo see their revenue increase by up to 30%, creating thousands of jobs in the restaurant sector.

While Deliveroo is focusing on good quality food, there is no specific mention of people who require certain types of foods such as vegans, gluten free, etc. Deliveroo already have those types of meals available in certain areas

this could be seen as an opportunity for growth.

More information here: https://deliveroo.com.au/about-us

What is the communication problem?

Ensure that the target audiences that have dietary issues are welcomed and encouraged to try the service.

What does Deliveroo's social media strategy aim to accomplish?

Deliveroo wants to improve their social media strategy to encourage people with dietary issues to choose them as their first choice for home delivered meals.

Deliveroo's Mission

Deliveroo is on a mission to transform the way customers eat. A key ingredient of their success is having the best selection of popular restaurants to choose from. Whether you want a Pad Thai in the evening, a salad at lunch, or freshly scrambled eggs for breakfast - Deliveroo has got it covered.

How does Deliveroo want consumers to describe their brand?

Deliveroo brings great food directly to customers as fast as possible.

What is the single most important thing to take out of the communication?

There are amazing restaurants everywhere that Deliveroo believes that everyone should be able to access.

Is there any direction or consideration for the creative content?

Strong food imagery, corporate colour palette. 

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