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When Deliveroo's founder and CEO Will Shu moved to London
in 2013 he discovered a city full of great restaurants, but he was amazed that
so few of them delivered food. He made it his personal mission to bring the
best local restaurants direct to people’s doors.
By offering fast and reliable delivery which the customer
can track on their phone, Deliveroo has seen revenue growth of over 650% year
on year. Restaurants who partner with Deliveroo see their revenue increase by
up to 30%, creating thousands of jobs in the restaurant sector.
While Deliveroo is focusing on good
quality food, there is no specific mention of people who require certain types
of foods such as vegans, gluten free, etc. Deliveroo already have those types
of meals available in certain areas
this could be seen as an opportunity
for growth.
More information here: https://deliveroo.com.au/about-us
What is the communication problem?
Ensure that the target audiences that have dietary issues
are welcomed and encouraged to try the service.
What does Deliveroo's social media
strategy aim to accomplish?
Deliveroo wants to improve their social media strategy to
encourage people with dietary issues to choose them as their first choice for
home delivered meals.
Deliveroo's Mission
Deliveroo is on a mission to transform the way customers
eat. A key ingredient of their success is having the best selection of popular
restaurants to choose from. Whether you want a Pad Thai in the evening, a salad
at lunch, or freshly scrambled eggs for breakfast - Deliveroo has got it
covered.
How does Deliveroo want consumers to
describe their brand?
Deliveroo brings great food directly to customers as fast
as possible.
What is the single most important thing
to take out of the communication?
There are amazing restaurants everywhere that Deliveroo
believes that everyone should be able to access.
Is there any direction or consideration
for the creative content?
Strong food imagery, corporate colour palette.
Social Media Analysis; Deliveroo
Australia
Student’s Name
Institutional Affiliation