You are required to submit a 6-8 page paper describing your evaluation of the value and effectiveness of a social media site. For this paper you should: -describe the site, explain how it is used, and describe its profit strategy -discuss its target market and the value it provides to users -describe the value it provides to firms -illustrate this value by providing some examples of campaigns carried out on the site -discuss some risks or disadvantages associated with the use of the site and give some --examples of ‘epic fails’ -conclude and provide an overall evaluation of the site’s value