The facilitate in completing this task, the attached file contains some questions that were asked of the managers and customers. "You can make up the responses results but make it in favor of the company because I didn't actually collect data but you can make it up."

"I have attached a small part what the client was trying to make up, and the questions ( that were asked of the managers and customers) are at the end of the document"

 The project is about Baladna: https://baladna.co/en/index.html

 #Title page: This should include:  The course title, number, semester (Fall, Spring and year) - The company’s name/logo - The professor’s name - Group members’ names and due date

#Table of Contents

#Executive Summary: This one-page managerial summary should outline the study background and objectives, major findings, conclusions based on the findings, and recommendations for action

 Introduction: 

1.0 INTRODUCTION.

1.1 Background factors necessitating the project. 

1.2 Full description of the company, its products or services, which segment of the market it targets chosen; type of activities or products offered, size, location, number of employees, etc. 

1.3 One paragraph describing the research methodology implemented for this project, type of research design(s) used (exploratory, descriptive). 

2.0 Situation Analysis  - This includes analysis, interpretation, and discussion of the following: 

2.1 Internal analysis – Analyze the products and companies benefits, analyze the marketing strategy (targeting, competitive advantage) and 4Ps/7Ps 

2.2Analyze the strategy for retaining their current customers, gain new ones and build long relationships with them. 

2.3 External analysis – customer profiling and defining the customer needs, Competitors’ strengths and weaknesses, and any other external environmental threats and opportunities. During your research, you need to look closely at a certain gap the company has that you think that if treated, it could affect the company’s business in a positive way (SWOT)

2.4 Conclusion for defining the situation, problem identification, and recommend for future sales proposal. Try to cover different customer segments, including getting new customer and retaining the current customers. Choose possible growth strategies using product/market expansion grid. 

3.0 Design a sales proposal for the chosen product 

3.1 Customer segment – prospecting and profiling. 

3.2 Relevant Sales proposal for new target customers' segments and Sales proposal for current profitable customers' segment.

3.3 Develop the Product’s FAB i.e. benefits according to the customers’ needs. What makes your product or service different? c. 

3.4 The sales support package (where applicable include details about product service, product training, and product repair and maintenance, after sales activities) 

3.5 Planning a Sales Call – develop phone script e. Activity plan f. Sales forecasts and needed resources estimation 

The proposal should involve a considerable amount of research where gathered data and information should give you a clear idea of what the customer wants in a product and how you can satisfy their needs. Therefore try to do some primary research by getting in touch with managers from organizations and to get the first- hand knowledge about the needs of the customer.