Comparison of the Annual Report’s of Singapore Listed Companies StarHub and SingTel. Important point for Accounting Report: - Must include “Why?” If company revenue is increasing strongly, why? - Must conclude with “so what?” Message I should take home as an interviewer. 3 ways to value a company. 1. Value based on assets. 2. Value based on market comparables. (PE) 3. Discounted Cash Flow. This is the best way to value a company. CASH FLOW.