o Customer analysis: Briefly define and profile the main markets of the company (including market segments and target market). Analyse market attractiveness and customer needs. Identify consumer trend. o Discuss the overall opportunities and threats based on the analysis of customer and competitor. o Competitor analysis: Identify the current positioning of the competitors and your company using a positioning map (comparing your company against key competitors). Analyse and discuss key strengths and weaknesses of key competitors in relation to their service delivery.   The company being used is RAIZ