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Description
Select and name a local or global
company and make a complete “SWOT Analysis” for the selected
company. Use and apply the five competitive forces of Porter's
approach to industry analysis and the Barney's VRIO framework of analysis through
practical discussion. (Support your answer by facts from the selected
company to be able identify the Strengths, Weaknesses, Threats
and Opportunities of the company).
Apple Inc. SWOT Analysis
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Company Profile
Apple Company is an
international electronic firm headquartered in Cupertino in California, US the
Business entity designs, manufactures and distributes, iPhone computers and
other wearables such as Smartwatches. The company was founded by two
friends-Steve Wozniak and Steve Jobs, in 1977 (Rawlinson 2017). For about two
decades, the company has been among the best performing entity in the software
market worldwide, together with Samsung and Microsoft incorporation. The firm's
great success is supported by partnering with other organizations like
Microsoft. Apple's strength mainly roots from consisted innovation to pace with
the customers' fast-changing alongside swift advancing technology. In
comparison, stiff competition from Samsung competition is a significant threat
facing the company.
Porter’s five forces
It identifies and
analyzes five competitive forces and assists in determining a company's
Strengths and weaknesses in a given industry or market. The model effectively
informs the competition within the industry and enhances the firm's long-term
profitability (Adelakun 2020). The five
forces include competition in the market, supplier's power, the threat of
substitute goods, customers’ power, and potential of new entrants into the
market.
VRIO Framework Analysis
VRIO is an acronym for
Value, Rarity, imitability, and organization. It is employed to reveal
sustained competitive Advantages (Chatzoglou et al., 2018, p. 52).
Apple Inc. SWOT Analysis Bases of
Porter’s Model and VRIO
Strengths
Bargaining power
Apple faces no pressure from its suppliers because the industry has so many suppliers. Suppliers' bargaining power is weakened by the availability of many potential suppliers and relatively low Apple switching cost (Rawlinson 2017). The company is a significant customer for parts suppliers; hence they cannot...
