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Select and name a local or global company and make a complete SWOT Analysis

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Select and name a local or global company and make a complete “SWOT Analysis” for the selected company. Use and apply the five competitive forces of Porter's approach to industry analysis and the Barney's VRIO framework of analysis through practical discussion.  (Support your answer by facts from the selected company to be able identify the Strengths, Weaknesses, Threats and Opportunities of the company).


Apple Inc. SWOT Analysis

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Company Profile

Apple Company is an international electronic firm headquartered in Cupertino in California, US the Business entity designs, manufactures and distributes, iPhone computers and other wearables such as Smartwatches. The company was founded by two friends-Steve Wozniak and Steve Jobs, in 1977 (Rawlinson 2017). For about two decades, the company has been among the best performing entity in the software market worldwide, together with Samsung and Microsoft incorporation. The firm's great success is supported by partnering with other organizations like Microsoft. Apple's strength mainly roots from consisted innovation to pace with the customers' fast-changing alongside swift advancing technology. In comparison, stiff competition from Samsung competition is a significant threat facing the company.  

Porter’s five forces

It identifies and analyzes five competitive forces and assists in determining a company's Strengths and weaknesses in a given industry or market. The model effectively informs the competition within the industry and enhances the firm's long-term profitability (Adelakun 2020). The five forces include competition in the market, supplier's power, the threat of substitute goods, customers’ power, and potential of new entrants into the market.

VRIO Framework Analysis

VRIO is an acronym for Value, Rarity, imitability, and organization. It is employed to reveal sustained competitive Advantages (Chatzoglou et al., 2018, p. 52).


Apple Inc. SWOT Analysis Bases of Porter’s Model and VRIO


Bargaining power

Apple faces no pressure from its suppliers because the industry has so many suppliers.  Suppliers' bargaining power is weakened by the availability of many potential suppliers and relatively low Apple switching cost (Rawlinson 2017). The company is a significant customer for parts suppliers; hence they cannot...


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