Samsung Branding Challenges

Name

Institution Affiliation

Selected Company

Samsung Company was founded in 1938 with its main operation based in South Korea. Samsung Company operates in the Digital Mobile Communication industry specialized in consumer electronics. Since its inception, the company has gained international recognition and acquired many affiliates making it very competitive. According to Park & Gil (2006), communication industries presents the most dynamic challenges that a company has to cope with in order to survive fierce competition. For a company to remain relevant, therefore, it has to invest heavily in innovation; coming up with new products that are geared towards meeting the ever-changing tastes and preferences from the customers.

Problem statement

Over the years, the company has enjoyed market leadership due to its responsiveness to the market needs. Most of the of its competitors such as Apple and Microsoft did not enjoy substantial market shares since Samsung was a famous brand forcing most of its competitors out of business. However, these situations have been reversed. Recently, the company is facing challenges in keeping up with the Branding. The latest Samsung release was fulfilled in the year 2015. This makes it lag...