Role of Technology in Improving the Performance of Lego Company

Technology is a critical aspect in enhancing business performance and more so, in simplifying how goods and services are delivered to the target market. In the dynamic market conditions, companies have been forced to leverage the advantage of information technology is ensuring the performance is improved. As such, the role of information technology goes beyond mare enablement of communication to enhancing decision making and planning. In the Lego Company, for example, Technology has been discovered as the primary pillar for success due to its application for a wide range of operation.

First, Lego has been in the front line is the utilization of technology in enhancing performance in its operation. A report published on the company's website proves that since intensive utilization of technology is completing activities has gained the Lego company a steady growth in output and more so, increase in revenue  (Samuel, 2014)

Figure: 1 Sourced from: (Samuel, 2014).

Leveraging technology in the business arena is a complicated endeavor due to the cost associated with setting up infrastructure and the catering for the price of training the staff to use the available technology effectively. A report conducted regarding the positioning of Lego company in China by ("The LEGO Group," 2016) proves that the company's proceed has increased with 25% of revenue. Apparently, this improvement has been steady and projected to remain the market dominant considering the efficiency and effectiveness presented by the utilization of technology.

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