Response Paper #3: Advertising Luxury

I agree with the author of the selected reading to a greater extent, mainly because the information provided seems very practical to me and to the real business world. The reading has very many pieces of information regarding luxury advertising and how it plays out in creating purchasing appeals with customers. The fact that the author's perspective is accurate in considering different marketing dynamics shows that luxury marketing has created a unique niche in identifying premium customers. Also, the information presented in not biased, hence making me align with the author's point of view.

The reading was enjoyable, and I cherished every moment of it. I think what resonated most was that the author has a unique way of creating logos and pathos appeal; logos in that information within the reading is well-organized, making follow-up and comprehension very easy. Information is well backed up with facts and evidence, making me feel...