o Introduction to the company: essential information, mode of digital business.  o Analysis of digital resources: ▪ Website ▪ Mobile app ▪ Social media profiles ▪ E-commerce  o Key performance indicators ▪ Traffic ▪ Downloads ▪ Engagement ▪ Activity report  o SWOT analysis (concerned with their digital presence)  o One key recommendation for the company regarding its digital strategy: what could they do to improve the one that they have?