Uncover a current or recent (within the current month/year) news item from a credible news source that relates to this course and to the subject of this week. Write a brief summary of the news item. Since you will provide the link, there is no need to write out the entire article. Summarize in 1-3 sentences. The majority of your post should be your discussion and analysis. Discuss how you think the information in the story relates to this course. If the news deals with a campaign, crisis, strategy, or special audience discuss the relevance to the course, connecting any readings so far. Put yourself as the PR person for the newsmaker: what audiences do you need to concern yourself with, is this a negative or positive story, what does the story say about the brand?  Always include an image within your post to enhance the reader's enjoyment. Publish the post on your blog and share its URL by submitting it to this assignment. The blog post should be a minimum of 400 words describing your personal reactions to the news and what PR folks should do next.  Optional: Share your analysis of the news item with the instructor by tweeting the post's URL.