Section 2 – Compare the technological impact on the company (all three companies)• Which technology do you think the company applies?• How do you think technology is enabling each company to differentiate?Section 3 – Suggestions – focus on one single company• If you were the company CEO, what would you do differently? Why? How? Please select one of the three ventures and carefully analyze the value proposition and try to be very innovative in challenging the company. Your recommendations might vary from product features to its strategy or the market positioning.• Make sure to list and explain in detail at least four critical suggestions.• Make sure to explain and argue well any suggestion, pointing out why you think theycould improve and why do you suggest that specific proposal.