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Philosophy Of Utilitarianism


Please explain how the philosophy of Utilitarianism/Consequentialism approaches the ethics of advertising.  Are there forms of advertising that a Utilitarian would consider moral?  Are there specific forms of advertising they would judge to be immoral?  Explain the reasoning the consequentialist would use to arrive at their conclusion.   Please be very thorough in your answers, incorporating elements from the text, from lectures and from the documentaries to explain your position.
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