PERFORMANCE OF SAINSBURY’S RETAIL COMPANY

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1.0 Company’s Profile

1.1 Brief History

John James Sainsbury founded Sainsbury in 1869. Currently, it is the among the market leaders in the United Kingdom, where it controls over 15% of the total market share in the supermarket sector. Besides, the company has vested interests in retail banking under the financial segment Sainsbury Bank Plc. (Sainsbury, 2018).

1.2 Corporate philosophy

            The business operations at Sainsbury are run to fulfill the corporate philosophy of the company that prioritizes the needs of its customers by helping them to live well while spending less (Smith, 2010, p.258). The company works towards attracting and retaining customers based on running a sustainable, low-cost strategy on all its products and services.

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