Performance of Apple Inc.

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Institutional Affiliation

Apple has sustainably maintained its competitiveness over several multinational companies. According to the case study, the firm has market valuation value of over $775 million making it a tremendous market player in the international market. Apple has successfully disrupted the entertainment and computer market through its innovation professional and consumer computers affecting the industry’s status quo. Through its growth process, Apple has faced major competitors such as Google and Samsung which provide substitute’s products intensifying the level of pressure in the market (Rothaermel, 2017).

The success of Apple is attributed to both industry...