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Literature review.
major organization.
Distillation of key theories reviewed in the literature
and of the best practices in operations management that the team considers to
be suitable to the case organisation
Develop a conceptual model.
Select a case organization mostly from
Australia, US, Uk
Conduct a literature review providing
various subheadings.
You may decide any appropriate format but make sure to
have a subheading for...
Brief company background.
Various Theories (major content)
Model for best practice in operation management.
A simple conceptual framework showing
important components in Operation management
Operations
Management-Scheduling: (A case study of Amazon.com Inc)
Name
Institution/Affiliation
1.0
Background
Amazon.com, Inc is a Seattle based
company founded in 1994 by Jeff Bezos that majorly deals in cloud computing as
well as electronic commerce. In reality, the company is the largest tech giant
in the world characterised by operations that are internet-based (Ferguson,
2017). Additionally, Amazon.com, Inc started off as an online bookstore and
later on changed and modified operations by diversifying to sell other
products. Conversely, the company also deals in consumer electronics and is
acknowledged as the largest dealer in cloud infrastructure worldwide.
Nonetheless, the company also sells various products that are considered
low-end for instance USB cables under the umbrella unit of AmazonBasics. To
further add on that, Amazon.com Inc surpassed Walmart in 2015 to become the
most valuable retailer concerning market capitalisation.
Most
significantly, according to Ferguson (2017), the success that Amazon.com Inc
enjoys depends heavily on the high efficiency attained through the company's
operations management that substantially determines productivity. As such
through the operations management strategies, Amazon.com Inc can handle various
strategic concerns so that to guarantee optimised productivity. It is evident
Amazon.com Inc is a notable player in the e-commerce industry thus the company
highlights the need and the importance of technologically supported
productivity so that to achieve optimal efficiency concerning service delivery.
Therefore, Amazon.com Inc is faced with increasingly complex decisions
regarding operations management, most notably due to the constant expansion and
diversification of the company's business. For that reason, Amazon.com Inc has
enhanced the company’s capabilities through the maintenance of operations in
spite of the challenges fronted by the world through setting up a model for
best practice in enterprise management.
2.0 Theoretical Review
2.1 Operations Management Theory
This
theory was originally developed to target the manufacturing/production sector
companies. This theory tended to address pertinent issues, for instance, stock
controls, line balancing among other aspects. Primarily, according to Adam and
Ebert (1982) during the early 1980s, after it became apparent that there was a
constant increase move aimed towards service sector enterprises, it was
revealed this theory was less efficient as it failed to handle and depict the
key issues faced by the top management running service sector operations. To
further add on that, the techniques and tools utilised by the theory catered
for some of the issues that were of real value but the real problems that
curtailed the functionality of the service sector included service design,
customer service among other relevant aspects (Wild, 1980). However, at that
time there was in the adequacy of tools and techniques to handle the operations
issues efficiently hence this impacted negatively on the optimisation of
service delivery.
Nonetheless, a lot of changes have
been adopted and put into place since then thus; it has led to the proper
handling of real issues so that operation management has been diversified to
handle different critical issues facing businesses. In any case, production in
sector companies is characterised by the lack of face-to-face contact with the
consumers, on the contrary, service sector companies enjoy the interaction with
their customers, and this interaction can be underlined as intimate and above
all more regular (Adam and Ebert, 1982). For that reason, the communication
between customers as well as the amount of satisfaction expressed by the
involved parties needs to be looked at keenly and on a different basis as per
the two differing sectors. Particularly, in service sector companies’ quality
is of the essence for example quality derived from various service processes
including courtesy levels depicted by staff, customer service wait times, etc.
However, it should be acknowledged that operation managers find it considerably
easy to handle tangible products as opposed to intangible services concerning
analysing the level of performance.
According to Adam and Ebert (1982), this hurdle is exactly the Achilles
heels of any top operation management that must be handled adequately so that
to improve service delivery to the end customers.
2.1.1 Aspects of importance in
Operation Management Theory
Within operations management theory several key issues are of high relevance to optimisation of service...