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Nutrition-Related Advertisement Review: Red Bull

In recent commercials, Red Bull aims to influence customers’ choice of energy drinks. During this class activity, I decided to choose Red Bull nutrition adverts which frequently run on televisions, print media, and other marketing platforms such as social media. After extensive research, I discovered that Red Bull energy drink gains its popularity from routine marketing by persuading prospective customers to buy the product.  

            The Red Bull commercial influences the choices of loyal and prospective customers by assuring them that the energy drink would improve their productivity levels. The commercial has a slogan, “wings when you need them” (Red Bull). This marketing phrase suggests that the drink improves energy, concentration, and mental focus.

            The advert targets teenagers. According to an article published on “Substance Abuse,” teenagers account for a significant part of the American market for energy drinks. Most young people crave for energy drinks for recreational purposes and to improve nutrient supplements in their bodies. Hence, millennials become a focus market segment for the commercial.

The essential attribute highlighted in the Red Bull advert is the promise that the drink revitalizes the human mind and the whole body. According to an article on “Red Bull,” to develop loyalty with its customers, the company emphasis on quality. The Red Bull commercial uses personality traits such as "outgoing nature" and "activeness" to convince prospective buyers.  

To attract the attention of consumers, the commercial contains screen graphics and pictures. For example, the drink's slogan, "wings when you need them,” is accompanied by a photo of a man mid-air while riding a motorcycle. This visual ensures that targeted audience gets a clear picture of how the energy drink boosts energy and psych levels.

The information provided in the commercial is factual and supported by customers’ feedback. The revitalization claims in the advert have testimonials from individuals who consume the energy drink. This situation implies that customers understand how functional Red Bull is in their daily activities by boosting mental focus and energy levels (Substance Abuse).

The marketer improves the credibly of the advert through the use of real-life instances where a human being is required to have sufficient energy; such as sporting activities.  In the advertisement, there is a picture of a young man taking the drink after snowboarding. This situation underlines the claims...