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You must choose a real and popular company. and explains
an actual issue that happened to them. Then answer all 8 questions by writing
the question and provided an answer in a paragraph form. I have attached 3
PowerPoints for the class reading materials. One reference must be the book
below and cite 2 more concerning the case/issues selected for that company
ISBN-13: 9781305502086
Module
2 Assignment – Effective Communication for Leaders
For
this assignment, students are expected to research a recent crisis a well-known
organization has experienced. Assess how the leaders communicated during the
crisis situation. A successful submission will address these aspects of how the
leaders handled the crisis:
•
Did they take responsibility for the crisis?
•
Did they build trust with stakeholders?
•
Did they communicate a plan for resolving the crisis?
•
Did the leader build trust or use expertise to persuade the audience?
•
Was there a particular communication style used?
•
What communication channels were utilized?
•
Was there an example of a communication breakdown that can be
explained?
•
Was cross-cultural communication a component of the crisis at all?
Use
the concepts presented in the resources posted in Canvas, as well as the course
textbook, to analyze how the crisis was handled by the organization’s
leadership. Synthesize the course
materials presented in Canvas and the textbook. Submit a slideshow synthesizing
the course content with your selected example. Students can choose to submit
the slideshow in Power Point, Prezi, Keynote, Canva, or other desktop
publishing or design software. The slideshow should be saved as PDF file and
uploaded to Canvas.
Charts,
graphs, figures, pictures, and visual graphics are encouraged. The final slide
should include a list of sources utilized in form of a list of References.
Grading
Rubric:
60%
Quality of Content, Explanation of Crisis, and addressing the 8 assigned
questions
30%
Professionalism of Slideshow, neatness, accuracy, grammar, spelling, attractive
layout
10% References Slide
Module
2 Assignment – Effective Communication for Leaders
Pepsi experienced
negative criticism from the public in 2017 when they launched a campaign called
"Live for Now-Moment." The campaign included striking black people and
beyond; it featured a 21-year-old supermodel, Kendall Jenner. Herrmann (2018), in
the advert, Jenner is shown as one of those who join the protest and eventually
approaches a cop countering protestors with a can of Pepsi. The officer accepts
the can, and he takes a sip.
Did
they take responsibility for the crisis?
Yes, Pepsi took
responsibility for its advert after the public adversely perceived it. They
accepted their mistakes of using black lives Matter to promote its products, as
argued by many people in social media. Pulled it down to prove to the public
that they respect their rights as customers. The company did not matter the
amount of cost it incurred to create the advert.
Did
they build trust with stakeholders?
Yes, the company built trust with
stakeholders accepting their mistakes and acknowledging the customers'
correcting messages on social media. They apologized for violating human rights
in promoting their products.
Did
they communicate a plan for resolving the crisis?
Yes, Pepsi promised the
public they would build global unity after confessing the error and promised to
do better. They swore before the public never again to hire such as an ad in
the name of advertising. The company regretted airing and ad that offended the
public.
Did
the leader build trust or use expertise to persuade the audience?
The company CEO used persuasion
expertise to build built trust. He first listened to what the public had to say
about the ad the company had put in their campaign; he then carefully chose the
words he used to r apologize for the company's mistake. "Pepsi was trying
to project a global message of unity, peace and understanding (
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