please answer the question in an essay form , for a university student that contains 500 words without using any source (no need ) and avoid plagiarism and use east English . Purpose of the Assignment:  The basic purpose of this assignment is to encourage you to think independently & creatively while locating and reporting online & offline supplemental resources in regard to some of the key concepts regarding media planning. This practice will make you think beyond the scope of the textbook and lecture slides. This practice would help increase your vision and understanding of advertising media planning process.    Write a brief essay on either one of the following topics:    What is a good media planning? How a media planner can make her media campaign more effective? What steps must be taken in order to obtain optimal results?    Instructions:   The recommended length of the essay is around 500 words.  Avoid grammar and punctuation mistakes.