it relates to PR, media is the holy grail of delivering campaigns, news and firsthand events. From a PR standpoint, what is the best way to crisis manage a large scale happening whether it's a day in pop culture (Kanye West's public meltdowns) to rebranding someone’s reputation (Justin Bieber's bad boy now good guy image). How does the media help or hurt these incidents & what do you find to be the best methods? Submit a brief summary comparing 2 large scale events, and  how the media played a part in everything. Minimum 2 pages submitted in word