Contact Information
- 15800 Progress, Mora, MN, 55051
- info@preessays.com
- +1-786-220-3368
Browse our Free Essay examples and check out our Writing tools to get your assignments done.
Marketing Strategies and Necessary Adjustments
QUESTION ONE:
Following the critical issues identified in the project (My Neighbour Bakes), If the client had not faced any budget constraint, what marketing strategies would you recommend to the client? Give a detail marketing plan with your budget, implementation and control procedure. (15 marks)
QUESTION TWO
If you were given an opportunity to undertake the same project with your fellow group members, what would you do differently next time? Give at least Two Key Insights. (5 marks)
Marketing Strategies and Necessary Adjustments
QUESTION ONE:
Following the critical issues identified in the project (My
Neighbour Bakes), If the client had not faced any budget constraint, what
marketing strategies would you recommend to the client? Give a detail marketing
plan with your budget, implementation and control procedure. (15 marks)
My Neighbour Bakes faces serval marketing issues, the main being
lack of early penetration into the market that it envisions to serve.
Considering this among other marketing challenges, I would recommend My
Neighbour Bakes to adopt the following marketing strategies.
Educating
with your marketing content
Many consumers in this digital era are highly informed; they also
have a high desire to learn more about the products they consume. For example,
a customer would want to know what is contained in the products which are they
buy, how it helps them health-wise, what are the negative implications, among
many other things. Marketing through this strategy will entail creating
educational materials that customers can interact with. For example, I have
seen many instances where companies write blogs, articles, and even set up an
educational website. In the process of perusing through the website and
interacting content produced by My Neighbour Bakes, prospective customers will
get a chance to know that My Neighbour Bakes brand exists, what it offers, and
how it helps them health-wise.
To implement this strategy, My Neighbour Bakes would start by
establishing the demand for information in the target market segment. One key
market segment that My Neighbour Bakes aims to serve is that of vegan people,
but identifying the nature of the information that the selected population
required will place the company in a position of understanding what to create
and marketing information. For example, vegans might be interested in
environmental stewardship details, requiring animals, and indoor farming that
may boost their supplier of fresh vegetables and herd. By publishing this type
of information, plenty of customers will get attached to the My Neighbour Bakes
brand. The second way of implementing this strategy is to frequently share with
customers on measures it is taking to make vegan products even better; when the
target population reads such information, they understand the value of buying
products from My Neighbour Bakes.
Upon implementation of “Educating with marketing content,” My
Neighbour Bakes can use several control procedures to assess its effectiveness.
Control
Procedure
Marketing Strategy: Educating with marketing content
|
|
Objective
items:
|
Suggested
measurement |
Customer
rating of the content |
This
relates to how well customers react to educational materials published by My
Neighbour Bakes. |