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Marketing Plan on Pepsi

Pages:
9 page
Sources:
7
Solution:
Solution Available NOW
Subject:
BUSINESS, MKT, ECON
Language:
English (U.S.)
Date:
Total cost:
$ 28

INSTRUCTIONS:

Marketing Plan on Pepsi

SOLUTION:

Marketing Plan on Pepsi

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Table of Contents

Introduction to Organization and Product/Service and Microenvironment 1

Basic Marketing Research. 2

SWOT Analysis. 2

Strengths. 2

Weaknesses. 2

Opportunities. 2

Threats. 3

PepsiCo SWOT Analysis table. 3

Competitive Analysis. 3

Marketing Objectives. 3

Positioning, Target Market, and Segmentation. 4

PepsiCo’s Market Segmentation Chart 4

Marketing Mix Strategies. 4

Product 4

Price.

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