Marketing Plan for V Fusion + Energy

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Marketing Plan for V Fusion + Energy

Introduction

The success of businesses is determined by the ability to deliver products and services timely, at a lower cost, and higher quality than competitors. Due to increased competition in the business environment, marketers have a critical role in ensuring their products gain preference by the consumer base; specifically when entering a new market. Since there exist different levels of customers, such as prospective and current buyers, a firm’s marketing plan plays an essential role in ensuring every group is satisfied with the information provided about goods or service. Understanding consumers is the ultimate driving force in gaining success in business, mostly in regions with varying political, social, and economic aspects. The contemporary business environment is stuffed with rivalry due to the presence of many market player across the world; therefore, companies should focus on analyzing their marketing environment to ensure a sustainable competitive advantage.

Analysis of Marketing Environment

An understanding of the region where the firm conducts its marketing operations paves ways for eliminating severe competition among businesses within the same industry. For example, companies dealing in glossaries in the food industry will most likely form a battle neck competition if players do not strategize to reduce operation cost, improve market response speed, and more so, upgrade their products quality to appeal to many buyers.  To achieve a well-balanced marketing plan, the analysis of the marketing environment helps businesses to respond to the actual desire of their market segment (Walske & Tyson, 2015).

The V Fusion + Energy is a product that seems to attract mixed reactions from the targeted market base. Current information proves that the product has a promising future given that 2 in 3 people in the United States aspires to have more energy. Through this information, the Vice President of Beverage Marketing is optimistic that the V Fusion + Energy will thrive in the U.S.A market. However,...