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Marketing
Plan Analysis and Presentation: Part 2 – Research Template
Student’s Name
Institution
Course Name/Number
Instructor
Due Date
Marketing
Plan Analysis and Presentation: Part 2 – Research Template
Directions: Using the company
and research sources from the Topic 2 assignment as a starting point, conduct
additional research to acquire information related to consumer behavior,
product or service, and price associated with the company you selected. In the
“Research Summary” section, discuss how the company could use these types of
research findings to develop a marketing plan in order to meet the company's
marketing objectives and business needs.
Information to
be Researched |
Research
Findings |
Resource
Citation Information |
Describe the customer segments and target markets.
|
Amazon
deploys different approaches to segment its customer, including the
following; Demographic
segmentation-amazon
targets to sell to adult individuals aged between 18 to 60 years. Persons
aged 35-49 years account for 45% of the targeted age group (Amazon Inc.,
2022). Although the foam targets young, single and married, it strongly focuses
on middle-aged families across all socio-economic classes with annual incomes
of $85 000. The
geographic segmentation-the company targets customers from across the
globe. The is presented in over 100 countries worldwide, but the US account
for over 60% of website traffic (Amazon Inc., 2022). Psychographic
segmentation-
the company targets its over 120 million products to audiences from all walks
of life, including families and singles, professionals and students, and low
and high income. Amazon's
target market encompasses the entire world. It is a global company targeting
an audience located across the globe with an average age of 37, split equally
between males and females. It targets both urban and rural dwellers.
|
Amazon
Inc. (2022). Amazon
Target Market & Customer Segmentation: Who is Amazon’s Target Audience?
2022 Overview
|
Describe characteristics of the target markets
that will affect product/service and pricing decisions. |
On average, buyers spending their income on Amazon products fall within the 45-65 years category. Most of them are university students or married individuals earning about $85,000 annually... |