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Marketing Plan Analysis and Presentation: Part 2 – Research Template

Pages:
6 page
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0
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Subject:
BUSINESS, MKT, ECON
Language:
English (U.S.)
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INSTRUCTIONS:

Marketing Plan Analysis and Presentation: Part 2 – Research Template

SOLUTION:

Marketing Plan Analysis and Presentation: Part 2 – Research Template

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Marketing Plan Analysis and Presentation: Part 2 – Research Template

Directions: Using the company and research sources from the Topic 2 assignment as a starting point, conduct additional research to acquire information related to consumer behavior, product or service, and price associated with the company you selected. In the “Research Summary” section, discuss how the company could use these types of research findings to develop a marketing plan in order to meet the company's marketing objectives and business needs.

Information to be Researched

Research Findings

Resource Citation Information

Describe the customer segments and target markets.

Amazon deploys different approaches to segment its customer, including the following;

Demographic segmentation-amazon targets to sell to adult individuals aged between 18 to 60 years. Persons aged 35-49 years account for 45% of the targeted age group (Amazon Inc., 2022). Although the foam targets young, single and married, it strongly focuses on middle-aged families across all socio-economic classes with annual incomes of $85 000.

The geographic segmentation-the company targets customers from across the globe. The is presented in over 100 countries worldwide, but the US account for over 60% of website traffic (Amazon Inc., 2022).

Psychographic segmentation- the company targets its over 120 million products to audiences from all walks of life, including families and singles, professionals and students, and low and high income.

Amazon's target market encompasses the entire world. It is a global company targeting an audience located across the globe with an average age of 37, split equally between males and females. It targets both urban and rural dwellers.

 

Amazon Inc. (2022). Amazon Target Market & Customer Segmentation: Who is Amazon’s Target Audience? 2022 Overview

 

Describe characteristics of the target markets that will affect product/service and pricing decisions. 

On average, buyers spending their income on Amazon products fall within the 45-65 years category. Most of them are university students or married individuals earning about $85,000 annually...

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