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INDIVIDUAL REPORT: MARKETING MIX
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Sony and Nintendo adopt
4Ps or marketing mix to endorse their respective gaming consoles; for that
reason, this individual report compares and contrasts the effectiveness of
organizations utilizing these tactical marketing instruments. Marketing mix
refers to particular choices that companies use in introducing a product or a
service to its target market. Promotion, price, place, and product are the
predominant instruments that Nintendo and Sony use in creating awareness
regarding their gaming consoles. The Switch and PlayStation 4 are among the
leading international brands that provide end-users with new gaming
experiences. To supply their products, Nintendo and Sony have similar marketing
mix approaches, including having an extensive distribution network,
implementation of skimming pricing techniques, use of social media influencers
and provision of interactive video games. However, despite the similarities,
these corporations also have differences in how they use 4Ps, for example,
concerning flexibility in distribution as well as variation in technical
features, pricing approaches, and ways of sharing information. Sony’s marketing
efforts should be geared towards reaching its market target to expand its
sales. On the other hand, Nintendo management should review their pricing
strategy to enhance competitiveness.
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