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Marketing Mix

INSTRUCTIONS:

Respond to the following: When thinking about the history of public relations, determine which development do you think was the most significant. Explain your reasoning.Of all the articles you found on the Web site for the World Advertising Research Centre (WARC) at http://www.warc.com/, determine which was the most applicable.  Explain your rationale.Explain how can this information help you communicate effectively with these professionals.
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