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Marketing
Matrix
Student’s
Name
Institutional
Affiliation
Marketing Matrix
Marketing
is an essential function that all organizations, regardless of their business
objectives, have to pursue. The desire to market products and services is
predominant in the healthcare industry as a way of informing clients about the
existence of a health care facility and what it offers as well as a means of
countering competition. The overall marketing objective of not-for-profit
organizations is to reach as many service beneficiaries as possible without a
consideration of revenue motives (Potocan et al., 2017). One the other hand,
the marketing motives of for-profit health care organization is to enlarge the
customer base as a way of improving their revenue streams (Cellucci et al., 2014). In this
case, differences in what individual health care organizations want to achieve
leads to a variety of marketing parameters. The following is a matrix that
contrasts the differences between for-profile and not-for-profit health care
organizations.
Marketing Matrix
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