You are required to conduct marketing research on a destination or company (such as a restaurant, hotel, airline, travel agency, etc.) of your choice within the Hospitality and Tourism Industry. •    Identify an Issue or Problem with the selected company/establishment Marketing. •    Determine the Target Market •    Provide History of the Company (how did it start? Concept, etc.) •    Analysis of the Micro-environment •    Analysis of the Macro-environment •    Solutions to the Marketing Problem