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Marketing Communications Paper

INSTRUCTIONS:

Our concentration in Marketing Communication Research trains students for jobs in the marketing research/consumer insights industry. Write an essay, in your own words, that explains how companies, organizations, government agencies, etc. can benefit from marketing communication research. In the second half of your essay, please provide a real-life or theoretical example of a marketing research project and tell us how knowledge gained through such a project helped or can help a client. Please cite/reference any outside sources utilized while writing this essay.
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