1. One of the best things about studying marketing is that each of you already know so much about it. This is the most marketing saavy generation of consumers and I know most of you had opinions of ads and other marketing strategies businesses use, long before this class started. This week, we'll: • Share examples of ads we think are "very effective" (GOOD) or "not at all effective" (BAD) It can be anything from a Billboard to a pop-up ad (or shop) to a traditional advertisement in a magazine or newspaper. • Describe the marketing tool - what makes it good or bad and we sure to include a link so we can judge for ourselves! I can't wait to see what you come up with! 2. This week I'd like you to think about market segmentation and how a company can market the same product differently to different segments. The classic example is McDonalds. Here are some of their markets: • Kids: They promote happy meals with toys and healthy alternatives like apples and milk, for kids (and parents, mostly moms.) • Teen agers, college students, & lower income individuals: Dollar menus. • Seniors: They promote free coffee and senior discounts. • Workers/laborers: They offer quick service and different options for workers trying to pick up a quick lunch.dinner McDonald's basically offers the same products, but they market them differently to attract each segment. Your task is to Identify a specific product and describe at least one of it's markets. • Share the examples and your opinion about the strategy they are using for the segment you identify. Let's look for some really niche (highly targeted) markets.