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Choose three airlines and compare/contrast the different pricing strategies they are following.
What benefits do airline customers seek when they buy air travel tickets?
What external and internal factors affect airline pricing decisions
Low-Cost Airlines Take Off: Airline Comparison
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Low-Cost Airlines Take Off
Choose three airlines and compare/contrast the different pricing strategies they are following.
One of the main airlines that operate in different parts of the world is the JetBlue incorporation. This company is considered as among the low-cost operators in the air travel industry. It has over 100 destinations in different parts of the world, such as the U.S., the Caribbean, and Latin America. The Airline uses a competitive pricing strategy to attract a large target customer group. The focus of the Airline to offer services to the low and middle class in its main operating areas (Dodds, 2007). The company also uses price skimming to understand and set prices in line with the lowest service providers in the same industry.
The other Southwest Airlines. Currently,...
