LivingLove Superfoods Company Report

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Executive Summary

LivingLove Superfoods was born out of the desire of Dea Lisk to curb the dangers associated with the consumption of unhealthy foods. The consumption of unnatural foods contributed to different general poor-health issues among the American population. This situation resulted in the founder of LivingLove Superfoods formulating superfood nutrition powders. The main competitors for include Sunfood Superfoods, and Green Labs; for that reason, it competes in different highly competitive natural superfoods. According to LivingLove, due to aggressive competition levels, LivingLove Superfoods faces a limiting effect on its operations. The increased levels of competition negatively influence company sales and brand awareness; hence, the senior executives should establish strong fundamentals for gaining competitive advantage. To reach more targeted customers, the company will have to adopt the utilization of social media that will aid in the process of maintaining company presence and building a strong brand.

            This marketing plan recommends that for LivingLove Superfoods to increase the product and brand awareness as a way of boosting sales revenue then it will have to run various marketing campaigns through the internet, for example by using social media platforms. The incorporation of social media channels such as YouTube in the marketing campaigns will offer LivingLove Superfoods...