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Find at least two (2) peer-reviewed articles, on
The topic of the 2 articles should relate to the use
of search engines in digital marketing, both SEO and SEM
(online paid advertising), and how they have had an effect on SMEs (small to medium
enterprises).
Your post's conclusion should state whether SEO or SEM
has been more beneficial according to your research, or if you find that it is
still unproven that one of the two techniques is better than the other if that
is your conclusion (include explanation).
Lecture 3 Discussion
Kritzinger, W. T., & Weidman, M. (2013). Search engine
optimization and pay-per-click marketing strategies. Journal of
Organizational Computing and Electronic Commerce, 23(3),
273-286,
The article's author defines SEM as a form of digital marketing strategies trying to promote SMEs by raising their website visibility in search engine results. The author further argues that SMEs are budgeting substantial amounts of their earnings for digital marketing expenditure and moistly in SEM and SEO. Much of the digital marketing is dedicated to SMEs. Among all the types of digital advertising, SEM is the leading type among small and medium enterprises (Kritzinger, & Weidman, 2013). Mainly SEM employs the Strategy of PI in advertising digitally. SEM marketing strategy assures once-off payment. The strategy ensures that websites are quickly updated after changes are made since SEM websites are regularly visited. On the flip side, firms users of SEO are always striving to maintain highly ranked websites by...
