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Choose a brand/company that achieves each of the TRUE
Brand Compass components. You may research the answer openly via the
internet. You are encouraged to apply your
answers, and thoughts/opinions, by explaining with examples.
Explain how the brand/company of your choice fulfills
each TRUE component
Lecture
1 Discussion
I
chose Samsung as a firm with TRUE Brand Compass. Samsung has been in the
electronic market for over 80+ years since it was founded in 1938. It is a
convenient firm because you can access and purchase their products at the
comfort of your house since they have online retail outlets through which they
sell their product and deliver to the customer doorsteps. I rely on Samsung for
mobile phones, television, DVD players, home theatres, and memory chips (Ramiz et al., 2014). I have come
to trust Samsung with any possible
thing I could ever need. Besides, I trust Samsung because I know what I order,
I will get. You are guaranteed to get what you purchase.
As for remarkable, in 2010, Samsung’s share market hit 20.6% (Ruiz et al., 2020). That’s 5% of all...
