Objective:The objective of this assignment is to apply your knowledge of classical conditioning and memory in creating brand communication.Instructions:Use your knowledge of ClassicalConditioning and create an advertisement idea that applies classical conditioning, on a product of your choice.Instructions:1.    Choose any product category.2.    Give it a new brand name and justify your choice in light of your understanding of memory and recall.3.    Create an IDEA for a TV ad that applies Classical Conditioning to associate your new brand with a CR.4.    It is NOT MANDATORY to create the actual advertisement; just an ad idea.