Assignment (helpful prompts are in section III below). This assignment is worth 50 points. It is okay if some items overlap more than one section. 1. Conduct a SWOT analysis, mentioning 4 of each: Strengths, Weaknesses, Opportunities, and Threats (10 points). 2. Discuss a Porter’s five industry forces analysis of Kroger. Based on this analysis, how attractive is this business? (15 points). 3. Complete an analysis of the general environment for Kroger using PESTEL analysis [Political, Economic, Sociocultural, Technological, Environmental, and Legal Environments] (15 points). 4. Examine your findings and draw some conclusions (10 points). • What is changing the most in Kroger’s environment? • What should Kroger do to remain competitive? Have to have 4 references cited