Activity 2.13 • Interpret Advertisements On your own, explore the rhetorical implications of the two advertisements refer- enced in this section using these discussion questions. 1. What is the symbolism of the beautiful young woman (presumably naked) posed as she is in the BMW advertisement? 2. What meaning do you think the tag line, “You know you’re not the first,” adds to the image? Then, when you realize that the image is an ad for BMW used cars, does your interpretation of this tag line’s meaning change? 3. What are the creators of the West Hills College advertisement trying to say by showing the image of the student sitting on the car? 4. The use of fonts is another important element in transmitting a message in an advertisement. In the West Hills College ad, why are the words “and save” written in a different font and inserted with the caret? 5. As a college student, would you be convinced by the West Hills advertise- ment? Why or why not? What elements exist in the ad that would or would not convince you to attend the college mentioned? 6. Do you find the BMW advertisement amusing, objectionable, or appealing? Does it make you want to buy a used BMW?