INDIVIDUAL REPORT: MARKETING MIX

by (Name)

The Name of the Class (Course)

Professor (Tutor)

The Name of the School (University)

The City and State where it is located

The Date

Executive Summary

Sony and Nintendo adopt 4Ps or marketing mix to endorse their respective gaming consoles; for that reason, this individual report compares and contrasts the effectiveness of organizations utilizing these tactical marketing instruments. Marketing mix refers to particular choices that companies use in introducing a product or a service to its target market. Promotion, price, place, and product are the predominant instruments that Nintendo and Sony use in creating awareness regarding their gaming consoles. The Switch and PlayStation 4 are among the leading international brands that provide end-users with new gaming experiences. To supply their products, Nintendo and Sony have similar marketing mix approaches, including having an extensive distribution network, implementation of skimming pricing techniques, use of social media influencers and provision of interactive video games. However, despite the similarities, these corporations also have differences in how they use 4Ps, for example, concerning flexibility in distribution as well as variation in technical features, pricing approaches, and ways of sharing information

Individual Report: Marketing Mix

Introduction

PlayStation 4 (a product of Sony Computer Entertainment) and Nintendo Switch (manufactured by Nintendo) are among the leading global gaming console brands, providing exclusive video games to end-users. Despite having different market positioning, both trademarks have specific product promotion approaches; for example, they use 4Ps or marketing mix to create a high level of awareness. Marketing mix denotes specific choices that corporations utilize in introducing a product or service to its customer base. Product, place, price, and promotion are examples of controllable and tactical instruments that Sony and Nintendo implement to acquire a preferred reaction from their target market. As part of an effective marketing strategy, enterprises combine the 4Ps in planning and execution of product promotion campaigns to meet organizational objectives through creating value for clients. Sony and Nintendo adopt 4Ps to endorse their respective gaming consoles, leading to this individual report comparing and contrasting how effective these organizations utilize tactical marketing tools.

Comparing the Effectiveness of Application of the Marketing Mix

Product

The primary product strategy for Nintendo Switch and PlayStation 4 involve the production of interactive video games through designing high-end consoles that meet anticipated customer demand. According to Shay and Palomba (2018), Nintendo and Sony manufacture...