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In Class Research Activity on Product Adaptation

Pages:
2 page
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0
Solution:
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Subject:
BUSINESS, MKT, ECON
Language:
English (U.S.)
Date:
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INSTRUCTIONS:

 Group (then individual) activity on product adaptation   

 

Question #1:  Watch the video https://www.youtube.com/watch?v=v6coDUDCJ10  Think a range of factors which could determine whether a company requires adaptation for its product to be successful in a foreign environment. Discuss your answer with the others in your group and write it here.

Question #2:  Oreos are a typical consumer good.  Using the commentary and visuals of the CNBC segment ‘Oreos in China’, https://www.youtube.com/watch?v=U48nmKPJclA, detail how many forms of adaptation you can identify in this video.  Discuss your answer with the others in your group and write it here.

Question #3:  Now apply these ideas to your own subject company, product and country market.  What forms of adaptation do you consider would be necessary, and why?  List your ideas with a brief one sentence justification for each.


SOLUTION:

 Group (then individual) activity on product adaptation    

Due on Monday 26 August @11pm in the folder        

Name:                                     SID: 

Class day:   

My company is:  BioGill

My product is: Deals in the purification of water using power of science and nature

My country is:  Shanghai, China

This exercise helps you to understand how and why firms might consider adapting their products for foreign markets, as discussed in Lecture 7 and Ch 9 of the text. 

Form into random groups having a range of Project products.  Write your answers as dot points.

Question #1:  Watch the video https://www.youtube.com/watch?v=v6coDUDCJ10  Think a range of factors which could determine whether a company requires adaptation for its product to be successful in a foreign environment. Discuss your answer with the others in your group and write it here.

·         First, in a foreign market, a company requires adaptation to comply with business regulations. At times, marketers in a foreign nation have to alter their marketing strategy as well as products to meet global business regulations needs in the new market segment.

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