Instructions For this required Dropbox assignment you will write a 2-page paper that includes in-text citations and a list of references from external sources (including the textbook). Your submission must address each of the items below: Explain the Impacts of eCommerce: Explain why it is important to make data-driven business decisions as the quantity of customer interactions and transactions occurring online increases Describe the pros and cons of eCommerce for businesses and its impacts on consumer behavior Explain why providing consistent brand experiences for customers across all channels is important for companies today Examine an Industry Disruptor: Select an eCommerce business that disrupted or created an entirely new industry by using data and technology to better understand and meet consumer preferences/needs. You may conduct an internet search using the phrase “disruptor companies” for links to articles with lists of possibilities and choose one that aligns with your major, career, and/or interests. Some examples include: Airbnb, Uber, Peloton, Stitch Fix, Zillow, Canva, Facebook, GoodRx, Chewy, Casper, Duolingo... there are many more to choose from! Conduct research about this business and apply knowledge gained from the course materials to: Provide a one-paragraph overview of the business, their offerings, target market, and which industry they disrupted Describe how the organization uses technology to deliver and market their offerings in a way that is different from other businesses in this industry i.e. their website, app, marketing campaigns, etc. Explain how the company collects and uses data from their customers to improve their offering(s) and better meet consumer wants/needs