Homework of public relation

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The key impact of the new media on public relations.

The new media are of paramount importance in existence and growth of business in any company in the world. Nowadays, most of the company are using new media such as the emails, the social media platforms, LinkedIn and others in reaching their esteemed customers and expanding their market segment. Therefore, the key impact of the new media on public relation is creating a close interaction between the company and the outside world (Dean, 2009). In the course of business, the company relays critical information such as the introduction of a new company brand, the changes in prices of products and other relevant messages to all its customers. As a result, the company tends to maintain a good public reputation and customers become confident with the company’s service.

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