Student:

Professor:

Course:

Date:

Health Care Advertising

Advertisement 1

Oscar Healthcare released the first advert in late 2019 to promote the use of information technology in accessing their healthcare services. The ad mainly targets phone users by indicating that "You're always on your phone, so we put our doctors there too." This message is very persuasive and can potentially make mobile phone users feel that doctors are closer to them, just like their phones.

The main trade-off emphasized in this advert is the need for foregoing traditional means of approaching health care needs and inclining towards more sustainable strategies that are applicable in the digital era. The main incentive retaliated in the ad relates to the benefits that users of information technology are likely to gain when they adopt the modern ways of medical treatment.

The marketing strategy employed in this advert is the ‘product.’ In this case, Oscar Healthcare aimed to create awareness of the products (in this case, information technology in health care). The main target demography is the upcoming health care facilities. The ad indicates that patients can benefit from accessing services wherever they are.

The 5C framework entails the company, which is Oscar Healthcare....